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About Us

You’re visiting a beauty website that’s a little bit different from all of the others.

How? Well, here at TBI we firmly believe that beauty comes in countless different shades, shapes and sizes and our website recognises that. We’re dedicated to providing beauty information that’s solidly-researched, well-founded, reliable, trustworthy and for absolutely EVERYONE.

We’re here to provide a beauty service and at the same time build a community of like-minded folk. That is, women (and men too – we’re all friends here) who love beauty and everything related to it.

Heck. Just writing that got us excited! We hope you are too.



Kelly Baker – Beauty Director and Founder

The Beauty Insider is the creation of beauty director Kelly Baker.

Kelly is one of the best-known and respected beauty directors in Australia. She regularly appears on the Nine Network’s A Current Affair, The Today Show and Today Extra with David Campbell and Sonia Kruger to talk all things beauty and style. She also writes for Network Nine websites 9Style and 9Honey where she has held the title of Beauty Director. 

She was the Beauty and Health Director at The Australian Women’s Weekly from 2009 to 2016. She then held the role of Editor of the best-selling fashion and beauty magazine SHOP Til You Drop. From there she took on the much-respected gig of Beauty Editor at News Corps’ body+soul. 

Kelly has written about beauty and style for virtually every publication in the country including Vogue Australia, The Sydney Morning Herald, New Idea, TV Week, New Woman and Cosmopolitan. She was the launch editor of the Nine Group's venture Honey Mums and co-hosted the smash-hit podcast with long-time friend and fellow beauty fiend Melinda Ayre.

She’s known for her warm, friendly style, determination to embrace all styles and types of beauty and deep understanding of both beauty and fashion.

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